How Often Should You Post on LinkedIn? One Oil and Gas Supplier's Page, Before and After Weekly Posts
Real LinkedIn numbers from an industrial supplier's page: 171 days of weekly posts against 171 days after the client took it in-house, 110 days of silence, where our own posts wore out, and 9 peer-reviewed studies on why.
Hondo Resources: From Page Four to Page One for Midland Water Transfer Searches
A Midland water company went from page four of Google to page one in under a year. The pages that moved it, the clicks that followed the name, and the dip we won't hide, from Hondo's own Search Console.
ISNetworld for Oilfield Service Companies: What It Costs, What the Grade Means, and When Sales Can Start
ISNetworld is the gate many operators put in front of their locations. How the fees work, what a passing grade means to each customer, what ISN checks, and when your sales rep can actually start selling.
The B2B Purchase Process When AI Answers First: What Oil and Gas Buyers Still Trust
Buyers now meet vendors through AI answers. What Matthew Bertram, Collin McLelland, and Chuck Yates said about it this year, and what 9 peer-reviewed studies on online search, credibility, and trust in algorithms say still decides the deal.
Mental Accounting and Operator Budgets: The Same Dollar, a Different Bucket
Why the same purchase can be impossible in May and easy in December, read through 8 peer-reviewed studies on mental accounting, expiring budgets, and planning, with the Energy Growth Playbook's budget calendar and Matthew Bertram's view.
Price Anchoring in Oilfield Sales: How to Stay Out of the Race to the Bottom
Why the first number on the table pulls every quote after it, read through 9 peer-reviewed studies on anchoring, price and quality, and reverse auctions, with what Tanhee Galindo and Pat Hinds said about price pressure this year.
How to Build Trust With Customers Who Have Been Burned Before
Oil and gas buyers have been burned plenty. What Chuck Yates, Collin McLelland, and Daniel Purvis said about it this year, and what 9 peer-reviewed studies on trust, signals, repair, and listening say about earning it back.
The Buying Center in Oil and Gas: Why the Engineer Picks and Someone Else Signs
Users, influencers, buyers, deciders, and gatekeepers on an oil and gas account, read through 8 peer-reviewed studies, with what Chuck Yates, Pat Hinds, and the Oil and Gas Sales and Marketing Podcast said this year.
Top of Mind Awareness in Oilfield Sales: The Science of Being the Name They Call
Why the rep a buyer has seen most often gets the call, read through 9 peer-reviewed studies on mere exposure, memory, and choice, with what Mark LaCour, Keith Stelter, Tanhee Galindo, and others said this year.
What the Biggest Voices in Oil and Gas Sales Said This Year, Read and Checked
A year of posts from ten of the biggest voices on selling into oil and gas, plus 20 podcast transcripts: where the work is, who signs, how budgets run, why buyers are wary, and the numbers nobody sourced.
What Oilfield Sales People Post on LinkedIn: 98 Posts Read, and What Got a Reaction
98 LinkedIn posts from 70 people in oilfield sales, read and counted: what they post, what draws reactions, who is hiring and what they want, and the post almost nobody writes.
What Oil and Gas Executives Told the Dallas Fed: Every Comment Read, 2025 to 2026
207 comments from oil and gas executives in the Dallas Fed Energy Survey, read and counted: what operators and service firms worry about, what they said about their vendors, and what it means for your week.
How to Get in Front of a New Operator After an Acquisition
When your customer is bought, the acquirer typically reviews its vendors. How a service-company owner gets in front of the new team.
Oilfield Family Business Succession: Keep the Customer Ties When the Founder Steps Back
Oilfield family business succession, the customer side: what stays with the company, what walks out with the founder, and where a known name helps.
LinkedIn for Oilfield Service Owners Who Also Run the Crews, the Trucks, and the Sales
LinkedIn for busy business owners in oilfield service who also run the crews, the trucks, and the sales. How to stay known without giving up your nights.
What to Do When the Rig Count Drops and Rental Tools Sit in the Yard
The Permian rig count fell from 304 to 247 in 2025. How rental tool and fishing reps stay known through a drop, before the rigs come back.
How to Get New Customers for Oilfield Rental Tools and Fishing Jobs
One public rental company's 2025 revenue split about evenly between operators and service companies. How rental and fishing reps get known by both.
The Produced Water Market: How Water BD People Stay Known When Completions Slow
Permian frac jobs used about 7.9 million barrels of water a day in 2025, about 70% from produced water. How water BD stays known when completions slow.
The Frac Spread Count, and How Frac Sales Can Prepare If Oil Falls
What the weekly frac spread count tells frac and completions salespeople, what survey respondents expect for oil, and how to stay known if work slows.
How to Build a Personal Brand in Frac Sales That Outlasts Your Logo
You know which plug, fluid, and sand plan worked on which pad. Today that knowledge wears your company's logo. How to build a personal brand in frac sales.