He hated marketing. He’s top 1% of his industry on LinkedIn.
The man. Fourth-generation oilfield. Founded a service company in the Permian. Technically brilliant, allergic to fake branding, most comfortable on a location by himself. Standing at a podium in a suit when the job called for it, in the field the rest of the time. His customer base was aging out and the younger engineers didn’t know his company existed. His board nearly killed the project over ROI. Every prospect we talk to feels that same tension.
What we built. A positioning that made him the mentor, not the vendor: dad-humor meets field expertise. Five personality pillars we still use as a yardstick. A signature offer with a real guarantee behind it. A full profile rebuild. A commenting playbook in his voice. Three posts a week, every one approved by him.
The pivot. At month three the technical posts were doing fine and nothing more. We moved to stories: his kid’s guitar solo and what it says about doing the work before the show; what layoffs do to safety; why younger engineers in West Texas are scared to rock the boat. He approved a full quarter in the new style and said, in his words, “I love the new style. It is much more engaging and informative.” We don’t post and pray. We read the numbers and adjust.
The numbers Sep 15, 2025 to Oct 19, 2026. We spent June to October 2025 building his brand, then started posting for him. Before that, his posts reached almost no one: 51 impressions in the last two weeks of September 2025. Since then: 270,955 impressions, 80% of them from people outside his network. 104,386 people reached. 2,088 engagements: 1,763 reactions and 287 comments. Followers up from 1,974 to 4,232, and 61% of them work in oil and gas. Their most common job title is drilling engineer, and they cluster in Dallas-Fort Worth (15%), Houston (14%), and Midland-Odessa (8%). Of everyone who saw his posts, 56% work in oil and gas. LinkedIn’s Social Selling Index ranks him in the top 1% of sales professionals in oil and gas, with a score of 61 out of 100 where the industry average is 29. His best post: 58,666 impressions in an industry that doesn’t clap.
What we won’t tell you. We don’t have a closed-deal number to show you yet. Oil and gas sales cycles run six to twelve months and nobody in West Texas shares dollars-saved figures. Early signals: ranking, reach, and saves. We won’t make up the rest.
Why no name. Because it’s his name. We don’t put clients on our website. Ask us for a reference and, with his say-so, you’ll get one.
Our sister shop’s receipts. OilMoney.io runs on the same crew as Unrth, the brand and growth studio for oil and gas and industrial companies. Unrth took GMI Group’s company page from its first post, in January 2025, to 73,201 impressions and 1,420 reactions by the end of April 2026, posting every week. In 2025 its engagement rate was 9.2%, 23.2% above the competitors LinkedIn tracks for it. Unrth took Hondo Resources, a Permian water company, from page four of Google to page one in under a year (average position 31 in summer 2025, 9 by spring 2026, in Google Search Console), with quarterly search impressions more than doubled, on basin-specific, data-grounded pages. That’s the same engine behind the field guides on this site. And Wilhelm Maass, a German manufacturer supplying the patch, hears about its LinkedIn presence from its own customers.
