Your best closer is invisible.
Meanwhile a louder rep at your competitor keeps posting and looks like the expert. Your buyer Googles both before the meeting. Guess whose name earns the handshake.
Your crew’s reputation is a sales channel you’re not running. Not a training problem. Not a work-ethic problem. A visibility problem, and it compounds against you every quarter you leave it.
What a crew build looks like. One discovery for the whole crew. A shared brand system with each rep’s own voice inside it. Every rep’s profile rebuilt. A fixed calendar for each, every post approved by the rep. One quarterly read for you: who’s getting saved, who’s getting messaged, who’s getting meetings.
The math your CFO will ask for. A crew of three: $24,000 once, $6,900 a month. One 2% commission on a $1M contract is $20,000. One booth at the oil show plus travel for three costs about the same as the Rig-Up, and the booth is over Thursday.
2 seats: The Rig-Up $16,000, The Rotation $4,600 a month
3 seats: The Rig-Up $24,000, The Rotation $6,900 a month
4 to 5 seats: The Rig-Up $7,500 a seat, The Rotation $2,150 a seat a month
6 to 10 seats: The Rig-Up $7,000 a seat, The Rotation $2,000 a seat a month
11 or more seats: ask
Start with the Tire-Kick Crew Report. Send five reps’ LinkedIn profiles. Get one page back: how each one shows up to the buyers they’re chasing, and where they’re getting outpositioned. The gap on paper, before you spend a dollar.