Real LinkedIn numbers from an industrial supplier's page: 171 days of weekly posts against 171 days after the client took it in-house, 110 days of silence, where our own posts wore out, and 9 peer-reviewed studies on why.

Buyers now meet vendors through AI answers. What Matthew Bertram, Collin McLelland, and Chuck Yates said about it this year, and what 9 peer-reviewed studies on online search, credibility, and trust in algorithms say still decides the deal.

Why the same purchase can be impossible in May and easy in December, read through 8 peer-reviewed studies on mental accounting, expiring budgets, and planning, with the Energy Growth Playbook's budget calendar and Matthew Bertram's view.

Why the first number on the table pulls every quote after it, read through 9 peer-reviewed studies on anchoring, price and quality, and reverse auctions, with what Tanhee Galindo and Pat Hinds said about price pressure this year.

Oil and gas buyers have been burned plenty. What Chuck Yates, Collin McLelland, and Daniel Purvis said about it this year, and what 9 peer-reviewed studies on trust, signals, repair, and listening say about earning it back.

Users, influencers, buyers, deciders, and gatekeepers on an oil and gas account, read through 8 peer-reviewed studies, with what Chuck Yates, Pat Hinds, and the Oil and Gas Sales and Marketing Podcast said this year.

Why the rep a buyer has seen most often gets the call, read through 9 peer-reviewed studies on mere exposure, memory, and choice, with what Mark LaCour, Keith Stelter, Tanhee Galindo, and others said this year.

A year of posts from ten of the biggest voices on selling into oil and gas, plus 20 podcast transcripts: where the work is, who signs, how budgets run, why buyers are wary, and the numbers nobody sourced.

98 LinkedIn posts from 70 people in oilfield sales, read and counted: what they post, what draws reactions, who is hiring and what they want, and the post almost nobody writes.

207 comments from oil and gas executives in the Dallas Fed Energy Survey, read and counted: what operators and service firms worry about, what they said about their vendors, and what it means for your week.